PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN IPHONE DI BEKASI TIMUR

Authors

  • Ashraff Rizky Setyawan Universitas bhayangkara jakarta raya
  • Milda Handayani Unviersitas Bhayangkara Jakarta Raya
  • Rini Wijayaningsih Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.69718/ijesm.v3i3.464

Keywords:

Kualitas Produk, Gaya Hidup, Word of Mouth, Keputusan Pembelian

Abstract

This study aims to analyze the influence of product quality, lifestyle and word of mouth on iPhone Purchasing Decisions. This study uses a quantitative method with an explanatory approach and a cross-sectional research design. The research sample consists of the number of respondents selected using the Accidental sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3 software. The results of the study show that: 1) product quality has a significant effect on purchasing decisions, 2) lifestyle has a significant effect on purchasing decisions, 3) word of mouth has a significant effect on purchasing decisions 

Author Biographies

Ashraff Rizky Setyawan, Universitas bhayangkara jakarta raya

This study aims to analyze the influence of product quality, lifestyle and word of mouth on iPhone Purchasing Decisions. This study uses a quantitative method with an explanatory approach and a cross-sectional research design. The research sample consists of the number of respondents selected using the Accidental sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3 software. The results of the study show that: 1) product quality has a significant effect on purchasing decisions, 2) lifestyle has a significant effect on purchasing decisions, 3) word of mouth has a significant effect on purchasing decisions 

Milda Handayani, Unviersitas Bhayangkara Jakarta Raya

This study aims to analyze the influence of product quality, lifestyle and word of mouth on iPhone Purchasing Decisions. This study uses a quantitative method with an explanatory approach and a cross-sectional research design. The research sample consists of the number of respondents selected using the Accidental sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3 software. The results of the study show that: 1) product quality has a significant effect on purchasing decisions, 2) lifestyle has a significant effect on purchasing decisions, 3) word of mouth has a significant effect on purchasing decisions 

Rini Wijayaningsih, Universitas Bhayangkara Jakarta Raya

This study aims to analyze the influence of product quality, lifestyle and word of mouth on iPhone Purchasing Decisions. This study uses a quantitative method with an explanatory approach and a cross-sectional research design. The research sample consists of the number of respondents selected using the Accidental sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3 software. The results of the study show that: 1) product quality has a significant effect on purchasing decisions, 2) lifestyle has a significant effect on purchasing decisions, 3) word of mouth has a significant effect on purchasing decisions 

References

Aghitsni, W. I., & Busyra, N. (2022). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Kendaraan Bermotor Di Kota Bogor. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3), 38–51. https://doi.org/10.31955/mea.v6i3.2271

Al-Ayubi, S., Rizqi, A. H., & Sijabat, R. (2024). pengaruh lifestyle dan kualitas produk terhadpa keputusan pembelian handphone iphone melalui citra merk sebagai variabel intervening. Journal GEEJ, 7(2), 838–856.

Al-Ghifari, M. I., & Khusnudin. (2022). Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Biaya Terhadap Loyalitas Nasabah Di Bank Syariah Indonesia Kantor Cabang Denpasar Bali. Jurnal Tabarru’: Islamic Banking and Finance, 5(2), 421–434. https://doi.org/10.25299/jtb.2022.vol5(2).10883

Anas, K., & Muhajirin. (2020). Pengaruh Gaya Hidup (Life Style) dan Harga Harga Terhadap Keputusan Pembelian Pada Kantin Yuank Kota Bima. Journal of Business and Economics Research (JBE), 1(2), 131–138.

Arifiyani, M. N., Insani, S. F., & Cahyaningrum, B. N. (2024). Analisis Pengaruh Kualitas Produk, Persepsi Harga, dan Gaya Hidup Terhadap Keputusan Pembelian Iphone di Indonesia. UMMagelang Conference Series, 594–603. https://doi.org/10.31603/conference.11871

Aropah, D. Z., Wijayanto, H., & Wahyuningsih, D. W. (2022). Pengaruh E-Wom, Pengetahuan Produk, Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Bekas Bergaransi Ex Internasional Di Ponorogo. Bussman Journal : Indonesian Journal of Business and Management, 2(2), 344–358. https://doi.org/10.53363/buss.v2i2.63

Aryatilandi, S., Ramdan, A. M., & Sunarya, E. (2020). Analisis Word Of Mouth Dan Brad Image Terhadap Keputusan Pembelian Smartphone Di Kota Sukabumi.

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Published

2025-09-29

How to Cite

Ashraff Rizky Setyawan, Milda Handayani, & Rini Wijayaningsih. (2025). PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN IPHONE DI BEKASI TIMUR. IJESM Indonesian Journal of Economics and Strategic Management, 3(3). https://doi.org/10.69718/ijesm.v3i3.464

Issue

Vol. 3 No. 3 (2025): September

Section

Articles

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