Nayla Nur Fadilah. LITERATURE REVIEW OF MARKETING STRATEGY OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM ON PURCHASING DECISIONS FOR MAKEUP PRODUCTS BY LIZZIE PARRA (BLP) AT SUMMARECON MALL BEKASI. Indonesian Journal of Economics and Strategic Management [Internet]. 2023 Dec. 31 [cited 2024 Dec. 26];1(4):335-41. Available from: https://journal.drafpublisher.com/index.php/ijesm/article/view/48