Dewi Cantika Hikmah Ulkhusna. LITERATURE OF REVIEW THE INFLUENCE OF BRAND AMBASSADOR, PRODUCT KNOWLEDGE AND BRAND TRUST ON THE DECISION TO PURCHASE SOMETHINC PRODUCTS AT UNIVERSITY of BHAYANGKARA JAKARTA RAYA. Indonesian Journal of Economics and Strategic Management [Internet]. 2023 Dec. 31 [cited 2024 Dec. 26];1(4):279-85. Available from: https://journal.drafpublisher.com/index.php/ijesm/article/view/42