ELNA ROSDIANA PUTRI. LITERATURE OF REVIEW THE INFLUENCE OF EVENT STRATEGY, CUSTOMER LOYALTY AND PRODUCT ON PURCHASE DECISIONS FOR THE LOONY FASHION BRAND. IJESM Indonesian Journal of Economics and Strategic Management, [S. l.], v. 1, n. 4, p. 301–306, 2023. Disponível em: https://journal.drafpublisher.com/index.php/ijesm/article/view/44. Acesso em: 13 jan. 2025.