The Influence of Promotion, Price, and Trust on Customer Satisfaction Levels on the Lazada E-commerce Platform in Bekasi City
Keywords:
Promotion, Price, Trust, Customer Satisfaction, Lazada CustomerAbstract
This research aims to examine the influence of
Promotion, Price, and Trust on Customer Satisfaction
Levels. This research focuses on a literature review
that designs future research plans. The research
object will be Customer Satisfaction from Lazada Ecommerce Platform users. This research was
conducted in Bekasi City using a quantitative research
approach where the population in this study was not
known with certainty so it used the assessment
approach from Hair et al. This research will use SPSS
28 statistical tools to test research data.
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