LITERATURE OF REVIEW THE INFLUENCE OF EVENT STRATEGY, CUSTOMER LOYALTY AND PRODUCT ON PURCHASE DECISIONS FOR THE LOONY FASHION BRAND
Keywords:
Event Strategy, Customer Loyalty, Product, Purchase Decisions, Loony Fashion Brand.Abstract
This research focuses on a literature review that
examines the influence of event strategy, customer
loyalty and product on purchase decisions. This
research examines Loony Fashion Brand products.
The research was designed using a quantitative
approach with the population of visitors who had
used the brand at Bazaar Mall Grand Galaxy Park. The
results of the data and information collected will then
be processed for feasibility and hypotheses using
SPSS 25 statistical tools.
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