LITERATURE OF REVIEW THE IMPACT OF SOCIAL MEDIA, LIFESTYLE AND DIGITAL PAYMENT APPLICATIONS ON CONSUMPTIVE BEHAVIOR OF BHAYANGKARA JAKARTA UNIVERSITY STUDENTS IN 2023

Authors

  • Diah Ayu Sefianggraini Student of Fakultas Ekonomi Bisnis Universitas Bhayangkara Jakarta Raya

Keywords:

Social Media, lifestyle, digital payment applications, consumptive behavior

Abstract

Consumptive behavior is excessive behavior regarding
consuming something. Social media, a technology known
as social media, is a digital platform that facilitates users
to communicate with each other in a much wider scope.
Lifestyle is an achievement that a person has which
includes its use in everyday life. The digital payment
application is a financial technology that makes it easier
for people to carry out all financial activities. This research
used a simple linear regression method on 89 samples.

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Published

2023-12-31

How to Cite

Diah Ayu Sefianggraini. (2023). LITERATURE OF REVIEW THE IMPACT OF SOCIAL MEDIA, LIFESTYLE AND DIGITAL PAYMENT APPLICATIONS ON CONSUMPTIVE BEHAVIOR OF BHAYANGKARA JAKARTA UNIVERSITY STUDENTS IN 2023. IJESM Indonesian Journal of Economics and Strategic Management, 1(4), 286–292. Retrieved from https://journal.drafpublisher.com/index.php/ijesm/article/view/38

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