Analysis of Business Strategy and Growth of Sari Roti in the Indonesian Market


  • Dewi Puspaningtyas Faeni Universitas Bhayangkara Jakarta Raya
  • Bahagia Juwanda Surbakti Universitas Bhayangkara Jakarta Raya


Analysis of Business Strategy, Growth, Indonesian Market


This study analyzes the business strategy and growth of PT Nippon Indosari Corpindo Tbk, widely recognized by its brand name Sari Roti, within the Indonesian market. Established in 1995, Sari Roti has grown to become a dominant player in the modern bread industry in Indonesia. By employing a qualitative approach with a detailed case study, this research explores the various facets of the company's


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How to Cite

Dewi Puspaningtyas Faeni, & Bahagia Juwanda Surbakti. (2024). Analysis of Business Strategy and Growth of Sari Roti in the Indonesian Market. IJESM Indonesian Journal of Economics and Strategic Management, 2(1), 1319–1328. Retrieved from

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