Analysis of Business Strategy and Growth of Sari Roti in the Indonesian Market

Authors

  • Dewi Puspaningtyas Faeni Universitas Bhayangkara Jakarta Raya
  • Bahagia Juwanda Surbakti Universitas Bhayangkara Jakarta Raya

Keywords:

Analysis of Business Strategy, Growth, Indonesian Market

Abstract

This study analyzes the business strategy and growth of PT Nippon Indosari Corpindo Tbk, widely recognized by its brand name Sari Roti, within the Indonesian market. Established in 1995, Sari Roti has grown to become a dominant player in the modern bread industry in Indonesia. By employing a qualitative approach with a detailed case study, this research explores the various facets of the company's

References

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Market Research Indonesia. (2022). Bread and Bakery Products in Indonesia: ISIC 1071. Market Research Indonesia.

Nippon Indosari. (2015). Annual Report 2015. Nippon Indosari.

Sari Roti. (2020). Product Innovation and Market Expansion Strategies. Sari Roti.

Sari Roti. (2021). Financial Performance Review: Impact of COVID-19 Pandemic. Sari Roti.

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Sari Roti. (2023). Company History and Development. Sari Roti.

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Published

2024-03-31

How to Cite

Dewi Puspaningtyas Faeni, & Bahagia Juwanda Surbakti. (2024). Analysis of Business Strategy and Growth of Sari Roti in the Indonesian Market. IJESM Indonesian Journal of Economics and Strategic Management, 2(1), 1319–1328. Retrieved from https://journal.drafpublisher.com/index.php/ijesm/article/view/181

Issue

Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March

Section

Articles

License

Copyright (c) 2024 IJESM Indonesian Journal of Economics and Strategic Management

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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