The IMPLEMENTATION OF SEO USING ON-PAGE AND OFF-PAGE METHODS TO INCREASE BRAND AWARENESS
CASE STUDY IN THE ARTICLE VOCASIA BLOG
Abstract
This study aims to determine whether the
implementation of On-Page and Off-Page SEO
partially and simultaneously affects Brand
Awareness. This type of research is quantitative. The
technique used is purposive sampling using the Slovin
formula, where the number of samples is 100
respondents. Collecting data using a questionnaire
through the Validity and Reliability test. The data
analysis technique used was multiple linear
regression analysis. The results showed that the OnPage SEO and Off-Page SEO variables partially and
simultaneously had a positive and significant effect
on Brand Awareness.
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