The IMPLEMENTATION OF SEO USING ON-PAGE AND OFF-PAGE METHODS TO INCREASE BRAND AWARENESS

CASE STUDY IN THE ARTICLE VOCASIA BLOG

Authors

  • Jhonatan Sinaga Education
  • Agus Dharmanto Universitas Bhayangkara Jakarta Raya
  • Franciscus Dwikotjo Sri Sumantyo Universitas Bhayangkara Jakarta Raya

Abstract

This study aims to determine whether the
implementation of On-Page and Off-Page SEO
partially and simultaneously affects Brand
Awareness. This type of research is quantitative. The
technique used is purposive sampling using the Slovin
formula, where the number of samples is 100
respondents. Collecting data using a questionnaire
through the Validity and Reliability test. The data
analysis technique used was multiple linear
regression analysis. The results showed that the OnPage SEO and Off-Page SEO variables partially and
simultaneously had a positive and significant effect
on Brand Awareness.

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Published

2023-07-31

How to Cite

Sinaga, J., Dharmanto, A., & Franciscus Dwikotjo Sri Sumantyo. (2023). The IMPLEMENTATION OF SEO USING ON-PAGE AND OFF-PAGE METHODS TO INCREASE BRAND AWARENESS : CASE STUDY IN THE ARTICLE VOCASIA BLOG. IJESM Indonesian Journal of Economics and Strategic Management, 1(02), 31–44. Retrieved from https://journal.drafpublisher.com/index.php/ijesm/article/view/12

Issue

Vol. 1 No. 02 (2023): July 2023

Section

Articles

License

Copyright (c) 2023 IJESM Indonesian Journal of Economics and Strategic Management

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.