Widiarto, Rianto MR, Ari Sulistyowati, Eri Bukhari, M Fadhli Nursal. Pengaruh Brand Ambassador, Citra Merek, Dan Cita Rasa Terhadap Keputusan Pembelian (Studi Komparasi Indomie Vs Mie Sedaap Pada Gen Z Di Kota Bekasi Utara). Indonesian Journal of Economics and Strategic Management [Internet]. 2025 Sep. 24 [cited 2026 Oct. 22];3(3). Available from: https://journal.drafpublisher.com/ijesm/article/view/465