ALLYSA DEVIA NAOMIRA; AWN, FIKRI; CHRISTOPHORUS INDRA WAHYU PUTRA. ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING UMKM KULINER (STUDI KASUS BRAND D’BESTO FRIED CHICKEN JAGAKARSA). IJESM Indonesian Journal of Economics and Strategic Management, [S. l.], v. 4, n. 2, 2026. Disponível em: https://journal.drafpublisher.com/ijesm/article/view/579. Acesso em: 23 oct. 2026.