WIDIARTO; RIANTO, M. R.; ARI SULISTYOWATI; ERI BUKHARI; M FADHLI NURSAL. Pengaruh Brand Ambassador, Citra Merek, Dan Cita Rasa Terhadap Keputusan Pembelian (Studi Komparasi Indomie Vs Mie Sedaap Pada Gen Z Di Kota Bekasi Utara). IJESM Indonesian Journal of Economics and Strategic Management, [S. l.], v. 3, n. 3, 2025. Disponível em: https://journal.drafpublisher.com/ijesm/article/view/465. Acesso em: 22 oct. 2026.