ASHRAFF RIZKY SETYAWAN; MILDA HANDAYANI; RINI WIJAYANINGSIH. PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN WORD OF MOUTH PADA KEPUTUSAN PEMBELIAN IPHONE DI BEKASI TIMUR. IJESM Indonesian Journal of Economics and Strategic Management, [S. l.], v. 3, n. 3, 2025. DOI: 10.69718/ijesm.v3i3.464. Disponível em: https://journal.drafpublisher.com/ijesm/article/view/464. Acesso em: 22 oct. 2026.