NATHANIA YUNUS, A.; MUHAMMAD RICHO RIANTO; BINTANG NARPATI; ADLER HAYMANS MANURUNG; JHONNI SINAGA. Pengaruh Budaya Betawi, Inovasi, Word of Mouth dan Lokasi Terhadap Keputusan Pembelian Traditional Food Betawi. IJESM Indonesian Journal of Economics and Strategic Management, [S. l.], v. 3, n. 1, 2025. DOI: 10.69718/ijesm.v3i1.421. Disponível em: https://journal.drafpublisher.com/ijesm/article/view/421. Acesso em: 22 oct. 2026.