Juventiana Wahani Virgiyanti, Dhian Tyas Untari, & Andrian. (2025). PENGARUH CONTENT MARKETING DAN TAGLINE PRODUK GLAD2GLOW TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI TIKTOK (STUDI KASUS GENERASI Z DI KOTA BEKASI). IJESM Indonesian Journal of Economics and Strategic Management, 3(1). https://doi.org/10.69718/ijesm.v3i1.93