Juventiana Wahani Virgiyanti, Dhian Tyas Untari and Andrian 2025. PENGARUH CONTENT MARKETING DAN TAGLINE PRODUK GLAD2GLOW TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI TIKTOK (STUDI KASUS GENERASI Z DI KOTA BEKASI). IJESM Indonesian Journal of Economics and Strategic Management. 3, 1 (Mar. 2025). DOI:https://doi.org/10.69718/ijesm.v3i1.93.