Cinka Amalia Putri, Milda Handayani and Rini Wijayaningsih 2025. Pengaruh Gaya Hidup, Brand Ambassador, Citra Merek dan Harga Terhadap Keputusan Pembelian Skintific di Kota Bekasi Utara ( Studi Komparasi Skintific & Somethinc). IJESM Indonesian Journal of Economics and Strategic Management. 3, 1 (Mar. 2025). DOI:https://doi.org/10.69718/ijesm.v3i1.415.