Pengaruh Kompensasi Terhadap Loyalitas Karyawan Melalui Kepuasan Kerja Dan Komitmen Organisasi: Studi Pada UMKM Pengguna Tiktok Shop Di Kota Bekasi
Keywords:
kompensansi, Kepuasan Kerja, Komitmen Organisasi, Loyalitas karyawan, UMKMAbstract
Penelitian ini menguji pengaruh kompensasi terhadap loyalitas karyawan melalui kepuasan kerja dan komitmen organisasi pada karyawan Usaha Mikro, Kecil, dan Menengah (UMKM) pengguna TikTok Shop di Kota Bekasi. Menggunakan desain kuantitatif eksplanatif, data dikumpulkan dari 175 karyawan melalui purposive sampling dan dianalisis dengan Partial Least Square Structural Equation Modeling (PLS-SEM) pada SmartPLS 4. Hasil menunjukkan bahwa kompensasi berpengaruh signifikan terhadap kepuasan kerja, komitmen organisasi, dan loyalitas karyawan, serta kepuasan kerja dan komitmen organisasi secara parsial memediasi hubungan kompensasi-loyalitas. Kompensasi merupakan prediktor paling dominan, dan model mampu menjelaskan 75% varians loyalitas karyawan. Temuan ini memberikan panduan praktis bagi pemilik UMKM dalam merancang kebijakan kompensasi.
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