RIZKI DWI RAMADHANI; WIDI WINARSO; HARYUDI ANAS. THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF MIXUE ICE CREAM AT THE BINTARA BRANCH IN WEST BEKASI. IJESM Indonesian Journal of Economics and Strategic Management, [S. l.], v. 2, n. 1, p. 703–710, 2024. Disponível em: http://journal.drafpublisher.com/index.php/ijesm/article/view/88. Acesso em: 16 feb. 2025.