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Rizki Dwi Ramadhani, Widi Winarso and Haryudi Anas 2024. THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF MIXUE ICE CREAM AT THE BINTARA BRANCH IN WEST BEKASI. IJESM Indonesian Journal of Economics and Strategic Management. 2, 1 (Mar. 2024), 703–710.