Christian Gideon Mandagi, Muhammad Richo Rianto and Choiroel Woestho 2024. THE INFLUENCE OF PRODUCT QUALITY, LIFESTYLE, BRAND IMAGE, AND PRICE ON PURCHASING DECISIONS ON IPHONE SMARTPHONE PRODUCTS IN BEKASI CITY (CASE STUDY OF USERS OF USED IPHONE SMARTPHONES IN BEKASI CITY) . IJESM Indonesian Journal of Economics and Strategic Management. 2, 3 (Sep. 2024), 2171–2185. DOI:https://doi.org/10.69718/ijesm.v2i3.302.