Sheline Kayla Anggraeni, Fasya Annisa Maharani, Putri Della Rahmawati, Nurhaliza Novianti, Salma Fauziyyah, Savira Aulia Hasan and Nadya Amelia Kartika 2024. IMPLEMENTASI ANALISIS SWOT PADA UMKM SEKTOR FOOD AND BEVERAGE GUNA MENERAPKAN STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN GLOBAL. IJESM Indonesian Journal of Economics and Strategic Management. 2, 2 (Jul. 2024), 1786–1796. DOI:https://doi.org/10.69718/ijesm.v2i2.238.