THE ROLE OF THE ZALORA E-COMMERCE APPLICATION IN INDONESIA BASED ON CONSUMER TRUST AND SATISFACTION
Keywords:
Trust, Satisfaction, e-commerce, ZaloraAbstract
Examining how well the Zalora application works is the aim of this research. The literature review and qualitative research methodology used in this project were taken from various sources, including but not limited to scientific articles, books, and the internet. The research revealed a number of studies related to the following topics: 1. Consumer happiness and trust in Zalora; 2. Zalora's role in consumer interests; 3. Price compliance with product quality; 4. Effectiveness of advertising in influencing consumer interest; 5. Weaknesses of the Zalora application.
References
Faeni, D. (2023). SERVQUAL measures: Indonesian government healthcare (BPJS) from a human resource perspective. Journal of Infrastructure, Policy and Development, 8(2), 2271. http://dx.doi.org/10.24294/jipd.v8i2.227
Faeni, D. (2024). Green Practices and Employees’ Performance: The Mediating Roles of Green Human Resources Management Policies and Knowledge Development. Journal of Infrastructure, Policy and Development
Faeni, DP, Puspitaningtyas Faeni, R., Alden Riyadh, H., & Yuliansyah, Y. (2023). The COVID-19 pandemic impact on the global tourism industry SMEs: a human capital development perspective. Review of International Business and Strategy, 33(2), 317–327. https://doi.org/10.1108/RIBS-08-2021-0116
Ghozali. (2001), Aplikasi Analisis Multivariate dengan Program SPSS, Semarang: Ulndip.
Irawan, Handi (2002), 10 Prinsip Kepulasan Pelanggan, Jakarta: Eexmeldia Komputindo.
Keegan, W. (2001), Manajemen Pemasaran Global, Jilid 1, Jakarta: Prenhalindo.
Kotler, Philip. (2000), Manajemen Pemasaran: Analisis, Perencanaan dan Pengendalian, Jilid 2, Jakarta: Erangga.
Sumadi. (2005) Manajemen Pemasaran. Jilid 1 dan 2, Jakarta: PT. Indeks Kelompok Gramedia.
Kotler dan Amstrong (2003), Prinsip-prinsip Marketing, Edisi Ketujuh, Jakarta: Penerbit Saemba Empat.
Lerbin R. Aritonang (2005), Kepuasan Pelanggan, Jakarta: Gramedia.
Martila, John A. James, John C. (1997), Importance Performance Analysis, Journal of Marketing, hal: 77-79.
McDaniel, jr., Carl dan Roger Gates (2001), Pemasaran Kontemporer, Jakarta: Saemba Empat.
Mohammed, R., Fisher, R. J., Jawarshi, B. J. dan Paddison, G., J. (2003), Internet Marketing Building Advantage In A Networked Economy, Eldisi 12, New York: McGrawHill.
Oliver, R.L. (1997), Satisfaction: A Behavioral Perspective on thel Customer, New York: McGraw-Hill, Inc.
Parasuraman, A., Berry, Leonard L, and Zelitham, Valarie A. (1988), “SElRVQUAL: A-Multiplel-Item Scale for Measuring Consumer Perceptions of Service Quality”. Journal of Rel
tailing, 64, hal: 12-40.
Parasurama, A, Zelithma, A. V dan Berry L.L. (1985), Aconceptual Model Of Service Quality. Journal Of Retailing, 67, hal: 420 – 450.
Parasuraman, Zelitham, Valerie. A. (1994), ”Improving Servicel Quality In America: Lesson Learne”’. A.M. Executive, 8 (2), hal: 32 – 45.
Rambat Lupiyoadi (2001), Manajemen Pemasaran Jasa: Teori dan Praktik, Jakarta: Salemba Embang Patria.
Rangkuti, Freddy (2005), Marketing Analysis Made Easy, Jakarta: Gramedia Pustaka Utama.
Ranganathan, C and Sanjelev Jha (2007), Examining Online Purchase Intentions in B2C E-Commerce: Testing an Integrated Model. Information Resource Management Journal, 20 (4), hal: 48-64.
Sugiyono (2004), Statistika Untuk Penelitian. Bandung: Alfabeta.
Supranto, J. (2011), Pengukuran Tingkat Kepulasan Pelanggan Untuk Menaikkan Pangsa Pasar, Jakarta: Rineka Cipta.
Tjiptono, Fandy & Titus Odong. (2000), Perspektif Manajemen dan Pemasaran kontemporer, Yogyakarta: Andi
ZALORA. (20xx). Tentang Zalora. Retrieved Desember 2020, from https://www.zalora.co.id/aboult/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 IJESM Indonesian Journal of Economics and Strategic Management
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
